Even though we are SEO consultants it’s beginning to get a little hard to keep up with all the updates Google keeps pumping out of their well oiled assembly line. This comes at the end of a huge update wave that included the EMD update, Panda #20 and the latest refresh of Penguin.
It’s official Google has released the 20th version of their Google Panda algorithm update. Unleashed on Thursday the 27th of September this was more than a simple refresh and impacted about 2.4% of English search results and that’s just to begin with.
Website: Stickerbiz.co.nz What they do: Custom and pre-designed vinyl stickers for your home, office or car Goal: Increase online sales and visibility of their brand Challenge: Stickerbiz is a newly established online business who were nowhere to be found on Google. Their target market had no chance of finding them. Stickerbiz specialises in custom stickers and this is what they wanted to be found for. They also wanted more visibility around specific product categories and wanted to avoid the high costs of using AdWords. We created a campaign around this goal and achieved the following results within two months…
Churtees is an online store that sell funky New Zealand themed t shirts. Since they rely 100% on online sales their top priority was increasing buyer traffic to their site. We began the SEO program in October 2011 and within two months they began to see a return on their investment.
We all know how important on page optimisation is for creating a search engine friendly website that gets results. The problem is most people seem to have a loose idea of what it actually involves and aren’t utilising it effectively on their websites.
Its official (well in the UK at least) that 94% of searchers click on organic search results versus Google AdWords (PPC) that get just 6% of the click love, at least that’s what this infographic created by Neilson for GroupM shows us.