SEO involves using various internal and external techniques to improve the ranking of a website within major search engines such as Google. Search engine optimisation covers everything from researching high value search phrases, making a site more user and search engine friendly, to building links and increasing a websites conversion (sales, leads, newsletter sign ups).
Check out this video by Matts Cutts about How Search Works:
Most website traffic is controlled by the major search engines – Google, Yahoo and Bing. If your website can’t be found within their databases you’re missing out on powerful search traffic. SEO helps to generate targeted traffic to your site that helps to increase sales, enquiries and exposure.
Search engines are always trying to return the most relevant results to their users. SEO helps the search engines discover and rank your website so your target market can easily find it. The online market is becoming more and more competitive which is why businesses that take advantage of search engine optimisation will get more visitors and customers.
SEO Magic only use proven optimisation techniques that don’t violate Google webmaster guidelines. We focus on increasing your websites rankings safely and effectively to ensure stable long term rankings are achieved.
The time it takes to get results from SEO depends on a number of factors including your website, the keywords you’re targeting and the optimisation techniques used. Generally an older site will get results much faster than a new site due to its established trust. Also the more competitive a keyword is the more time it takes to get the desired results. As a general rule of thumb the full effects of search engine optimisation can take up to six months but are often realised sooner.
Unlike other SEO companies out there who charge outlandishly high fees and lock you into long term contracts our SEO packages are results driven, guaranteed and don’t involve any setup fees or contracts. This reduces your risk and means we don’t get complacent, after all if we don’t deliver you results each and every month we lose your business!
While it’s possible to achieve a #1 ranking the only one that can guarantee it is Google. A top ranking might seem great but if its not generating more organic traffic and sales for your business its pointless. Your focus should be on increasing targeted traffic and building your companies exposure. If your business relies on a single #1 ranking for its traffic, what happens if that ranking suddenly drops?
Rather than chasing that coveted #1 spot the best strategy is to rank highly for several high value keywords within your market. Not everyone interested in your business or products uses the same search terms. Casting the net wide also creates much more exposure for your business.
So stop worrying about getting that #1 spot and focus on increasing your business profits by using SEO the smart way.